by Amanda Retallack | Photography by Jamie Maldonado
Walls lined with dresses of taffeta, chiffon and lace in an array of colors create a much different work environment for Debbie Norton, The Glitz Boutique owner, who grew up in Marion, Indiana working in her family-owned sporting goods store. A Longview resident for 15 years now, she has morphed her world of tennis rackets and camping tents to wedding gowns and haute couture.
Her business is now in its fifth year of catering to brides, wedding parties, prom goers, pageant queens and more. “We really are your one-stop-shop for weddings,” Debbie said. The store carries designer prom gowns and Jim’s Formal tuxedo rentals for all formal wear occasions. A little known fact is that The Glitz Boutique also has a great selection of women’s ready-to-wear outfits, from business to semi-casual. As a matter of fact, the 2,500-square-foot space in the Brookwood Village in Longview is practically bursting at the seams with the size of Debbie’s exquisite inventory.
“The Glitz is the premier dealer for Maggie Sottero designer bridal gowns as well as various other designers,” she added. “We also carry Jordan and Bill Levkoff bridesmaid dresses and the largest selection of mother-of-the-bride dresses in town.”
When you shop at The Glitz, expect a variety of bridal looks along with amazing customer service. Debbie values each and every bride who walks through her doors and wants to make wedding dress shopping an experience as easy and memorable as it can be.
“My favorite part of my job is the look on a bride’s face when she finds the perfect piece and says YES to the dress!” Debbie said. “When she comes in my store, I’m on a mission to help her find exactly what she’s looking for.”
The best time to start shopping for your dream dress is at least nine months before the big day, but if you’ve got more time there is no reason not to use it. Once the dress is ordered, it can take up to three months to arrive and then the alterations can begin. It pays to give yourself time to shop at a comfortable pace and leave plenty of leeway for preparations. There are usually two scheduled fittings, and each alteration can take up to two to three weeks. To help Debbie narrow down the countless fields of couture styles, it’s best to come armed with the style you are looking for and what price range you have in mind.
According to Debbie, this years hottest trends feature lace and low backs, just something to keep in mind. Certain fabrics can make a gown shine depending on the type of ceremony you are having. “Satin and taffeta are must haves for traditional weddings, while destination weddings usually call for a chiffon fabric,” she added.
One of the most difficult parts of dress determination is the budget. Fear not! Debbie has a plan for that, too. For the bride on a tight budget, The Glitz has dresses on sale! “They are still beautiful, just a little less expensive,” said Debbie. “My Maggie Soterro gowns start at $799 and go up from there, but I have nothing in the store over $1,700. You should also think about accessories. Allow at least $300 for little ‘extras,’ such as the veil and jewelry, as well as undergarments.” Hint: No undergarments are needed for Maggie Soterro gowns!
For a unique opportunity to view some of the favorite pieces in Debbie’s shop, this year’s Bridal Faire is the place to be. “I always like to surprise the audience with what I showcase at events,” she said. “But I will tell you we are bringing in lots of different gowns, mother-of-the-bride and bridesmaid dresses, tuxedos and flower girl flair. You don’t want to miss it!”
Did you know?
The Glitz was featured on Lifetime in a “Prom Queens” segment – “Don’t Mess with Texas” on September 20, which also featured Tatum High School. A young lady named Andrea, who purchased her dress from The Glitz, won Prom Queen.
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M-F 10 a.m. – 5 p.m.
Sat 10 a.m. – 4 p.m.
1416 McCann Rd.
Longview, Texas 75601